Durham Enviro Stars

Graphic arts refers to the artistic interpretation and creation of design through artistic expression. In other words, graphic art is the art of visualizing ideas. Graphic artists use their creativity and talent to design, display, advertise, package and promote. Graphic design is seen everywhere in the world around us – from books and magazines, food products, cars, household appliances, clothing, computers, and everything in between.

A graphic artist is also often referred to as a graphic designer. He or she uses a diverse range of media to create designs and visually convey a message or an idea to the public. Since the aim of a graphic designer is to enhance the image and saleability of a product, the work profile could encompass designs for websites, logos, stationery, print material, advertisements, films and videos, posters, brochures, and other promotional materials. Responsibilities could also include overseeing layouts during printing of magazines, books and newspapers, designing sets for theatre and film and even furniture design. Many graphic designers still use traditional tools such as pencil, ink and paper but more and more now rely on computer aided technology and the latest design software to enhance their work.

Graphic artists are required to hold a Graphic Arts degree or a diploma in Graphic Design, Visual Art or Commercial Art. In addition to this, hands-on experience is necessary along with a portfolio full of ideas and work. A graphic artist needs to be independent and self motivated and possess the imagination and creativity to deal with a range of subjects and products. A close attention to detail and an instinct for color, shape and form is essential. A good graphic artist would be one with an exposure to a wide range of media and communication techniques. He or she will be fluent in handling all sorts of tools, techniques, drawings and models. Graphic designers need to evaluate their customer’s needs and must be adept at all sorts of sales and marketing strategies. Therefore, a comprehensive knowledge of theory and methodology is required to excel in this type of career.

Hey have you loved painting since childhood? If you have an affinity towards painting, fetch out a lucrative career in graphic designing. This field has vast scope in today’s world. It is fun too.

Graphic design is a field which encompasses a vast creative spectrum. This field will give you a scope to turn your passion into your profession. Can it get any batter?

Some Career Scopes In This Field

CREATIVE / ART DIRECTOR: these people are in charge of art work. They create these. Their works are displayed in magazines, on bill boards, on the web, or even on products. An entire team may consist of several people artists, graphic designers, photographers, copy writers, production people etc. it is the responsibility of the art director to ensure that all the people of the team are working properly and on time. He has an immense part to play in creating graphic arts.

He has the authority to select models for the project. Other things like the props that are going to be used, the colors, and several other things are chosen by him. In order to be an efficient art director, you need to receive good training in graphic design. This is because the art director himself needs to do certain designing on his own. However, art directors are mostly given supervisory responsibilities over a team.

People, who are art directors, have received formal training in advertising and in graphic design. They are trained to plan, design and direct the print ads. They are also trained to run a 360 degree ad campaign. A director must have creative skills as well as business skills in order to be successful.

Ad directors get employment in ad agencies, in firms etc. Their approximate salary is ,000 – ,000 per annum.

LAY OUT ARTISTS: layout artists deal with the print media. They are concerned about the structures, the layout of the images, and the texts. The articles they work on comprise of magazines, broachers, posters etc.

Ever looked at a colorful marketing brochure or a website and thought of different ways you would design it if given a chance? Often find yourself marveling at the originality of an artwork on a book cover? Every time graphics roll on the evening news, do you wonder if there was a way to do it better? If your answer to the above questions is yes and you have an undying thirst for creativity, then you probably are a prime candidate for becoming a graphic artist.

Becoming a graphic designer involves as much hard work and commitment as it does flair and creativity. Your talent needs to be nurtured appropriately, and your creativity channelized in the right direction if you want to make a serious career out of graphic arts. And one way to do this is through sound training and a relevant education in the field. But before we get down on the nitty-gritty of how to become a graphic artist, let’s take a closer look at what graphic artists do.

Simply put, graphic designers create visual communication of an idea or a message. They use a variety of materials such as images, sound, illustrations, animation, type, and color to create visual solutions. They work in industries ranging from films, television, and publishing to advertising, gaming and fashion.

Getting Education

So, how does one go about becoming a graphic designer? The first step is to find your way to a college or university that offers a graphic arts degree. There will be many people who will try to argue you out of enrolling for a college degree. Some believe that there is no point spending hard earned (or borrowed) dollars on something that you can teach yourself, while others will insist that a portfolio is all that matters to make it as a graphic designer.

Admittedly, portfolios creation and online tutorials are crucial part of your training. But equally important is a solid education that only a graphic design program can provide.